Charleston, South Carolina SEO Company
To compete in the organic search engine results page (SERPs) e.g. Google, you have to execute a well researched and comprehensive SEO campaign. Search Engine Optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”.
It’s all about the process. From pre-launch to the beginning of your program, our team follows and improves upon a well thought out and proven process to ensure a flawless experience. We take into account various aspects of your website and online presence to properly construct an ideal SEO campaign for your business.
We audit your website by completing a set of important tasks that helps us discover any and all issues that may hinder our progress.
Technical – By utilizing the premier tools of our trade we uncover hidden technical and backend errors that your site might posses. Whether it’s crawl-ability, site speed, indexing issues, mobile responsiveness, or internal linking structure, we find and fix these issues to improve and retain your site’s health.
On Page – In addition to our technical audit, we also take an in-depth look at your site’s on page SEO. This is the frontend side of your website and ultimately what your customers sees. When taking a look on page, we check for any over or under optimization issues. We want to ensure that your website is avoiding the potential of triggering a Google penalty and subsequent loss of rankings and traffic.
Off Page – The final step in our auditing process is to check the backlinks pointing to your website. Ideally a website should obtain high quality, relevant, and authoritative links. If your website’s backlink profile does not meet this criteria, it can be detrimental to ranking in Google.
Competition Analysis – SEO is about picking and choosing your battles. Proper competition analysis helps us to determine which keywords and positioning we should go after. Ultimately we want to compete against brands and businesses in which we have the best chance of outranking. In this process we take into consideration the authority and relevance of your digital competitors. Think of it as “sizing up” the competition.
Keywords – With proper competition analysis and understanding of your business we uncover ideal keyword targets to focus on. Through conversation and competition analysis we can uncover highly relevant keywords to research. Finding a balance between relevance, buyer intent, and monthly search volume is our objective.
Initial Optimizations – This is where we implement the SEO changes found and created throughout our auditing and research process. Our consultants rewrite page titles, meta descriptions, headings, content, and more along with resolving all of your technical SEO issues. We ensure that your website is 100% optimized for search engine success.
Ongoing Optimizations & Support
SEO is a marathon, not a sprint. Search Engine Optimization is a long term solution and requires constant tweaking, updating, and modification to keep up with industry best practices and your business goals. As Google changes we notify you of and implement any optimizations that will continue to improve your search positioning and traffic. As your business changes, so does your campaign goals. We adjust our keyword targeting and content to correlate with the directions of your brand.
Tracking and Reporting – Return on investment is our top priority. By tracking leads, calls, and conversions we can properly measure the success of your campaign. We also deliver monthly search engine ranking and traffic reports through email in which you can stay on top of your progress.
Why SEO is Important
Here are a few facts about organic search and why it’s valuable to your business.
- 70% of the links search users click on are organic
- 70-80% of users ignore the paid ads, focusing on the organic results.
- The first organic search result will get nearly 33% of clicks.75% of users never scroll past the first page of search results.
- 3% of online experiences begin with a search engine.
- Google owns 68% of the search engine market share.
- 79% of search engine users say they always/frequently click on the natural search results.
- Inbound leads cost 61% lower than outbound leads.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
As you can see, SEO can be a very rewarding and cost efficient marketing strategy. Complete our campaign form below to speak with our consultants and get started.